Haribo set to expand retail presence with Bluewater becoming its 11th British store
Haribo East Midlands
In the wake of ongoing retail success, Haribo is positioning itself to expand its presence in the UK as it prepares to open the doors of its 11th physical store in the region, at Bluewater Shopping centre in Kent, writes Neil Barston.
The business has enjoyed an upturn in results around the world with its flagship Goldbears lines, with consumers on a global level continuing to favour gummy product series.
As the company revealed, its latest news follows last year’s Hide N Seekers event, which saw Haribo bringing the UK’s largest ball pit, fully stocked with delicious prizes and treats, to the UK’s fifth largest shopping centre.
The new store, which is expected to open early 2025, will allow fans to indulge in moments of fun and happiness all year round. Fans will be able to experience the joy and delight of unleashing your inner child when entering the new store.
Rebecca Fox, Head of Retail at Haribo UK, felt the store would be set to make a big impression on its new site, due to open early next year at the flagship county retail location. She said: “We’re thrilled to bring more childlike happiness to Kent with our Bluewater store. As our 11th retail store in the UK, and first outside of an outlet, this is an exciting time for the business as we continue to invest in our retail offering across the UK. We can’t wait for Haribo-lovers to explore this Happy World of Haribo when we open the doors in the new year!”
James Waugh, Centre Director at Bluewater, added: “We are pleased to announce the upcoming launch of Haribo Bluewater in early 2025. We know that our guests will enjoy the experiential shopping experience they’re set to receive at Haribo, and it will add something truly unique to their Bluewater shopping experience.”
