Tic Tac’s latest offering comes amid quest for fans’ new product flavours
Ferrero’s core Tic Tac brand is set to unveil its latest offering in the form of its new Citrus Adventure flavour, with the company also inviting consumers to offer inspiration for developing future releases, writes Neill Barston.
As reported by Confectionery Production, the company’s latest variety comes off the back of a global first targeting the US market, as the long-established mints saw a brand new innovation with the unveiling of its chewy series launched this summer at the Sweets & Snacks Expo in Indianapolis.
In terms of its latest entry, according to the company, its Tic Tac Citrus Adventure offers a unique mix of sour and tangy fruity flavours, including Mandarin, Lemon, and Lime. With their bright colours and matching vibrant tastes, these flavours have been developed to enjoy individually or mixed together. Available now in packs of 0.84oz, 1.7oz and 3.4oz, consumers can purchase Tic Tac Citrus Adventure at retailers nationwide in store and online.
Furthermore, until November 10th, Tic Tac is inviting fans to “Choose Your Next Match” and help select the brand’s next limited-edition flavor. The five flavours going head-to-head include Mango Lime, Sour Grape, Lemon Sorbet, Dragon Fruit and Ginger Lemon. Fans can vote for their top pick by heading to @tictacusa on Instagram. By voting, consumers will automatically be entered to win exciting prizes.
Dan Cutchin, Vice President of Marketing at Ferrero USA, believed its latest release would have a strong impact within the region. He said: “Our new flavours are always created with our fans in mind, so we’re especially excited to not only have consumers try the brand-new Citrus Adventure flavor, but also give them the opportunity to impact our next innovation,” “We think any of these flavors would be a great addition to our already delicious lineup and cannot wait to see what our fans choose.”
